FoxBound for Outbound Optimization
So, you want to build a high-velocity outbound machine?
Why Build an Outbound rocketship?
- Faster go-to-market for new products, verticals, or geo’s
- Secure meetings with contacts at ideal accounts
- Predictable growth of the sales funnel
- Reduced reliance on inbound marketing
- Add high-value prospects & quality opportunities to the pipeline
This All Sounds Good on Paper
However, there's no Denying, Outbound is no small challenge...
With data degradation being at an all time high comes challenges with email delivery, segmentation, and the ability to find the right prospect.
Every minute or hour spent maintaining a manual, inefficient process is a minute or hour taken away from creatively pursuing high-value prospects
Unless you want to black list your domain, sending canned emails up & down an org chart doesn’t cut it and neither does passive, “me-first,” or poorly crafted emails in outbound.
If a rep or team isn’t getting better every week, then they’re taking a step back. Poor visibility to metrics often leads to little or no improvement.
Give your Crew the Right Processes & Resources
and watch the ship take off
Outbound demands quality fuel in the form of accurate data. Filling the top of your sales funnel with clean data is sure to dramatically increase opens, replies, and conversions
Segmentation, list-building, CRM-entry, template & campaign creation, personalization, execution -with so much to do, it’s crucial to build a scalable, repeatable process.
This refers to the act of delivering messaging uniquely tailored to buyer personas based on industries, roles, functions and further customizing emails on a 1:1 basis.
The hardest part of getting started.. is getting started. From there, it’s about consistently using data & evidence to make guided decisions on improving the outbound motion