FoxBound for Inbound Conversion
Aligning with marketing to increase conversion quality and open more opportunities
Why focus on INBOUND conversions
- Higher retention rate
- Optimized acquisition costs
- Higher average sales price
- Increased win rate
We All Love "Low-Hanging" Fruit
But a Few Bad Practices & Obstacles Can Spoil the Effort
Low quality conversion
Unqualified or low-level leads entering the sales pipeline tends to wastes everyone's time. Especially true when an alternative is to convert a high value contact from an ideal, engaged account.
Manual, repetitive, or complex tasks create friction when it comes time for action. Mounting frustrations can reduce momentum in campaigns and reduce potential for success
Waiting too long to reach out or a placing a high amount of friction in the initial stages of the buyer's journey halts progression and minimized win probability
lengthy SALES CYCLES
Feeding the sales funnel with 'fluff' is only good for consuming resources, wasting time, skewing marketing metrics and in turn - lengthening sales cycles.
Does that Ring a Bell?
Here's how to Course Correct
reach BETTER CONTACTS
Instead of squeezing unqualified or low level contacts into the pipeline, engage your ideal segments and personas to to gain sponsorship and a huge head start.
Steve Jobs famously said of simplicity, "..once you get there, you can move mountains." For business development campaigns, reduced complexity can increase productivity
Put your best foot forward by delivering follow ups to leads in a tailored manner. Use tools to streamline your research and personalization process.
nurture, then convert
With the right sales automation processes, reps and frontline SDR's can nurture prospects until they've moved into a buying window - fostering an ideal sales cycle length.