CREATING & EXECUTING AN OUTBOUND SALES MOTION

An established risk-management consulting firm in the financial services sector, Strunk’s executive team identified opportunity for expanding their reach into the technology sector. Newly hired Director of Business Development, Noah Rosenburg, was tasked with spearheading the new go-to-market effort. 

The Search

THE CHALLENGE​

Short on time and with ambitious goals to meet, Noah first needed to craft a scalable process to reach out to a brand new market - all from the ground up. With a compact team and an existing approach of referrals and manual processes, scaling the existing outbound framework simply wouldn’t cut it.

THE SOLUTION

In the search for partners & solutions to help in the effort, Noah turned to the FoxBound team to get tactical advice on process design & execution. Within a week, Noah’s team established messaging, persons, segmentation from scratch and was fully implemented on FoxBound.

"Within Two Months, Noah Sourced & Closed over 44% of his Annual Target"

FoxBound Delivery

PROCESS DESIGN

With content & guidance provided by the FoxBound team, Noah & co. were able to establish new buying personas, develop messaging, and set segmentation. Then, with new processes serving as a bridge from strategy to the FoxBound platform, all that was left was to put in the work.

EXECUTION

Using DataScout for lead generation in tandem with Sales Navigator, Noah’s team can build lists with dozens of qualified prospects in 20 minute blocks. With Pursuit, Noah and his team can consistently deliver 150-200 personalized emails per day while also balancing pipeline & account management duties.

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