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Taking a look at the market for lead generation tools? Get informed, get smart, and acquire the best long-term solution for you & your business.
When sales teams effectively leverage Lead Generation tools, they can segment prospects, automate list-building, verify contact information and ultimately reclaim countless hours of lost productivity.
As you research options and evaluate the market, this guide will highlight everything you need to consider on your journey to purchasing the solution best fit for you.
Since Lead Generation is a rather comprehensive term, allow us preface.
This guide is specifically intended for tools (Chrome extensions and databases) that accelerate list-building by harnessing information that is publicly available on news, social media, and company sites.
Sidenote: for the readability purposes, we also refer to Lead Generation as a tool for lead-gen and list-building.
If you’re researching the market for a new solution, your current situation can likely be described as one of the following:
Scenario #1: No Lead Generation Solution: This is the first time a lead-gen solution is being introduced to your sales stack.
Scenario #2: Ineffective Lead Generation: There’s an existing lead-generation solution in place, but it’s not meeting business needs
Scenario #3: Expensive Lead Generation: There’s a powerful lead solution in place, but it’s extremely costly and / or not scalable.
Scenario #1: No Lead Generation Solution
When a sales team is not equipped with a lead-gen tool, this is how the following items shape up:
Scenario #2: Ineffective Lead Generation Solution
This is the usual daily reality for teams using an immature lead-gen tool:
Scenario #3: Expensive Lead Generation Solution
With an overpriced or legacy lead-gen system:
For each scenario, let’s explore the fallout associated with not changing.
Scenario #1: No Lead Generation Solution
Scenario #2: Ineffective Lead Generation Solution
Scenario #3: Expensive Lead Generation Solution
The best lead-generation tool for your business will strike a balance between features, usability, data quality, and support with hard & soft costs.
Here are a few examples of the business advantages you can gain along with the benefits the right tool delivers:
Advantage #1: Optimized Operational Efficiency
Advantage #2: Improved Data Quality Increases Conversions and CRM Cleanliness
Advantage #3: Minimized Risk of Missing Quota
Advantage #4: Minimized Financial & Administrative Overhead
Up to this point, we’ve established:
Now, we can explore what product & organizational attributes it takes to get from the so-called Point A to Point Z.
While you’ll likely have your own set of required attributes, here are additional areas & questions to consider.
Product Functionality
Let’s start with key areas for the tool itself.
Organizational Strategy & Viability
The tool’s attributes are most important but you should also consider the organizational side of the equation. These questions are generally considered once technical fit and value has been established.
Onboarding & Support
Even the best tools can be rendered useless if adoption rates are low. Proper onboarding and support from your lead-gen vendor has the ability to deliver quicker ROI and value for all stakeholders.
Always remember that the work doesn’t just stop with selecting a tool. While you likely will have invested time & resources into initial onboarding & configuration, the work has just begun.
Your quickest path to ROI starts with effective implementation and change management. Here’s a few pointers to help ensure success.
If you’re considering adding a new lead-generation tool to your stack, you can start by reviewing FoxBound DataScout. In The Case for FoxBound DataScout, you’ll find:
You’ll also learn more about what it means to be a FoxBound customer:
Of course, we encourage you to weigh your options. Above all, the most important factor is that you find the best solution for you and your business.
More options on the marketplace can be found on sites like G2 Crowd and Finances Online.
Looking for the right solution and partner to drive sales forward?
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